Business is down. Fear and uncertainty are creeping in. Need to cut here and cut there to be cautious. What about your social media marketing budget? RAMP. IT. UP!
Why in the world should a business ramp up social media marketing right now when cuts are happening everywhere else? Because there is a very captive audience online. People are stuck at home with lots of extra time on their hands. And they are online. Check this out:
Time spent on Facebook alone is up 70%. Engagement is up nearly 80%.*
So, get your message out there—but not the same message you were putting out there two weeks ago. The world has changed, and your message needs to address the change. Here is what you need to do with your social media marketing right now:
Address the new normal. Most everyone is home; people have either lost their jobs or been sent home to work and even students have been sent home to learn. Most of the nation is under some kind of Shelter in Place order. Face-to-face contact with anyone other than family is (supposed to be) nearly non-existent. Address this. How?
Explain to your audience how your business is operating within the current mandates. How are you protecting your customers and clients, your employees, and yourselves? Show pictures. Do live video. Get it out there to give people confidence that they can continue to give you their business without breaking rules or getting sick.
Offer solutions to current problem. This will look different for different industries, obviously. Put yourself in the mind of someone who needs your product or service. Why do they need it? What problem can you solve for them? Articulate their problems and provide your solutions in your content.
Provide Public Service Announcements related to your industry. People are scrolling online for many reasons, and one main reason currently is for information. Give your audience news and information that provides value and is clearly presented.
Sprinkle in some posts that are not solely about your product, service, or industry; humor, encourage, and relate to your audience. While being sensitive to the current environment, post positive content. We ALL need it these days. Throw in some posts that will make your audience smile or laugh, feel comforted, encouraged, or inspired, and enable them to get to know you as a human being. Memes, funny or endearing pictures of pets and family, and pictures of you being real are great ways to connect with your audience. Remember to BE SENSITIVE always; avoid anything that will create controversy.
Consider ways to give back. There are so many people out there hurting. Brainstorm ways your business can give something back to the community and provide a way for your audience to participate. People want to help, but they often don’t know where to start.
Good luck out there. Be safe and well, and please stay home. ❤
*Influencer Agency March 17, 2020 Study.